The company also launched an AWS-based set of APIs known as 'GameOn' for developers to add leaderboards, leagues and competitions to games that can include real-world prizes (that are, of course, provided and delivered by Amazon).Īnother tool in Amazon's arsenal is Twitch, a platform for streaming game video for other people to watch, that it acquired back in 2015 for $970 million.
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Based on the architecture originally developed by Germany's Crytek, Lumberyard is free for developers to use - as long as online components are served through AWS.
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This appears to be changing, with high budget titles on the horizon, including the massively multiplayer online game New World.Īmazon also has its own video game engine (the software environment used to develop games), called Amazon Lumberyard. 2012 saw the launch of Amazon Games Studios with plans to develop its own titles, but so far, the division has mostly focused on mobile games that found limited success. Video game publisher Electronic Arts also recently announced its own streaming platform, Project Atlas.īut while there are numerous companies hoping to become the 'Netflix of games,' Amazon has one clear asset that would help in its efforts - Amazon Web Services, the world's largest cloud company.Īmazon already has some presence in gaming, albeit not to the same extent as rival cloud company Microsoft. GPU-maker Nvidia offers GeForce Now, while French cloud gaming start-up Blade runs its Shadow service from Equinix data centers. Last year, Google teased plans for a similar platform, while Microsoft announced it was working on xCloud, which would involve deploying Xbox-filled server racks across its many data centers. OnLive's assets were acquired by Sony, which also spent $380 million on rival platform Gaikai to build PlayStation Now, its own cloud gaming service.
OnLive started in 2003 with the aim of delivering cloud gaming from five colocation data centers, but ultimately declared bankruptcy in 2015.
If the reports are true, Amazon would not be the first company to attempt to build a cloud gaming service, where players are able to stream demanding video games with minimal investment in hardware - something that requires extremely low latency to work well.
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